Wellington College International School Bangkok, a cherished client of Interactive Schools, seeks to cultivate truly independent thinkers who will become leaders and game-changers of the future. This case study delves into the digital transformation journey undertaken in collaboration with Wellington College, showcasing the meticulous design process from client interviews and focus groups to the implementation with data insights.
Challenge:
The challenge was to create a digital experience that mirrors Wellington College's ethos of gradually removing stabilizers and fostering independence in students. The goal was to design a platform that not only reflects the school's identity but also facilitates independent thinking, learning, and coping. The design process aimed to capture the essence of Wellington's educational philosophy.
Solution:
The design process commenced with in-depth client interviews and focus groups, gaining insights into Wellington College's values, educational philosophy, and aspirations for the digital platform. Collaborating closely with the school's team, we translated these insights into design concepts that embodied the gradual removal of stabilizers, reflecting a gentle freeing of the spirit. The solution aimed to empower students with a digital space that fosters independent thinking.
Implementation:
Client Interviews & Focus Groups:
- Conducted interviews to understand Wellington College's values, identity, and aspirations.
- Engaged in focus group discussions to gather perspectives from various stakeholders.
Notes & Sketches:
- Translated insights into design concepts through sketching and note-taking.
- Ensured alignment with the school's vision of cultivating independence.
Design with Data:
- Integrated data insights to inform design decisions.
- Utilized Google Analytics and other tools to understand user behavior and preferences.
Digital Implementation:
Executed the design with a focus on user-centricity and independence.
Implemented digital features that align with Wellington's philosophy, fostering a spirit of freedom and independent exploration.
Results:
Independence-Focused Design:
The digital platform reflects the gradual removal of stabilizers, aligning with the school's philosophy.
Encourages independent thinking, learning, and coping among students.
User Engagement:
Google Analytics and data insights were leveraged to enhance user engagement.
Iterative improvements were made based on real-time user interactions and feedback.
Positive User Experience:
Users, including students, parents, and faculty, reported a positive and intuitive experience.
The digital platform became an extension of Wellington College's commitment to independent education.
"The design process, from interviews and focus groups to implementation with data insights - for me is just pure Creativity. Amazing People. Great Agency."