ORANGE - CASE STUDY

Challenge:

Orange, with its vast customer base and diverse offerings, presented a dynamic landscape for design initiatives. My journey began as a Junior Designer, primarily focused on social media and marketing campaigns. The challenge was to effectively communicate Orange's brand and offerings through visually compelling and impactful designs.

Solution:

Starting as a Junior Designer, I actively contributed to the success of social media and marketing campaigns. Over time, my role evolved to Senior Designer, where I took on the responsibility for designing main offers in both B2B and B2C domains. This progression allowed me to develop a comprehensive understanding of Orange's diverse services and clientele. As a Design Manager, I took the helm of a design team, leading creative concepts and UI solutions to elevate Orange's visual identity and user experience.

Implementation:

Throughout my over 9 years at Orange, I dedicated countless hours to design, design consultancy, and leading creative concepts. The implementation of design strategies involved close collaboration with cross-functional teams, ensuring alignment with Orange's brand guidelines while pushing creative boundaries to stay ahead in the competitive telecommunications industry.

Results:

My journey at Orange reflects a story of growth and contribution:

Junior Designer:

Responsible for social media and marketing campaigns, I played a key role in effectively communicating Orange's brand message across various digital platforms.

Senior Designer:

Taking charge of main offers in both B2B and B2C segments, I contributed to the visual success of Orange's key services, ensuring a cohesive and impactful brand presence.

Design Manager:

Leading a design team, I played a pivotal role in shaping Orange's design narrative. Collaborating on creative concepts and UI solutions, we elevated Orange's visual identity, ensuring a seamless and engaging user experience for its diverse customer base.