Challenge:
The initial challenge was to redesign software solution that handymen and builders would find intuitive and user-friendly. The existing UI/UX presented hurdles, and the brand identity needed a refresh to resonate with the target audience.
Solution:
To address these challenges, I led a comprehensive redesign of Cleandesk365's UI/UX. The aim was to simplify navigation, enhance functionality, and create an interface that even smartphone users could understand effortlessly. Simultaneously, I crafted a brand direction that reflected the simplicity, reliability, and efficiency of the software.
Implementation:
The redesigned UI/UX and brand elements were seamlessly integrated into the software, ensuring a smooth transition for existing users while attracting new ones. The website underwent a makeover to align with the refreshed brand image, providing visitors with a clear understanding of Cleandesk365's benefits. Social media channels were strategically leveraged to communicate the brand's story, features, and engage with the target audience.
Results:
The transformation resonated positively with Cleandesk365's user base, leading to increased user satisfaction and attracting new customers. The redesigned website and social media efforts contributed to heightened brand awareness and engagement within the handymen and builder community.
