Challenge:
My journey at Church Pharmacy began as Lead Designer, tasked with elevating the visual identity and digital presence of key brands such as Teoxane, Merz, Allergan, Aestheticare, and PCA SKIN. Additionally, I took on the responsibility of redesigning the DigitRx software, aiming to enhance the efficiency of the ordering process for medical professionals.
Solution:
As Lead Designer, my role extended beyond aesthetics; it encompassed design consultancy and digital marketing for prominent brands in the medical aesthetics industry. The challenge was met through a comprehensive approach, ensuring a seamless visual experience for users while embracing innovative solutions to improve the ordering process through software redesign.
Implementation:
The implementation phase involved close collaboration with cross-functional teams and an unwavering commitment to patient safety. Design excellence was woven into the fabric of Church Pharmacy's identity. From crafting compelling digital marketing campaigns to redesigning the DigitRx software, every initiative aimed at making the ordering process faster, easier, and more efficient.
Results:
My contributions at Church Pharmacy have left a lasting impact:
Lead Designer and Digital Marketer:
Elevated the visual identity of key brands, including Teoxane, Merz, Allergan, Aestheticare, and PCA SKIN.
Implemented digital marketing strategies that strengthened the online presence of these brands, fostering customer engagement and trust.
DigitRx Software Redesign:
Redesigned DigitRx software, streamlining the ordering process for medical professionals.
Emphasized user-friendly interfaces, making the software more accessible and efficient for users.
Future Innovation:
Church Pharmacy's commitment to innovation positions it as a pioneer in medical aesthetics. The design initiatives undertaken, both in visual identity and software redesign, lay the groundwork for future innovations in technology-driven healthcare solutions.
